11:04 | 04/04/2016 Society
(VEN) - The Vietnam National Administration of Tourism has suggested the Ministry of Culture, Sports and Tourism to continue promoting tourism development under the previously set slogan and logo.
The Vietnam - Timeless Charm slogan and the five-petal lotus logo which were approved by the Minister of Culture, Sports and Tourism as the slogan and logo of the 2012-2015 National Tourism Promotion Program will possibly remain unchanged for the new period. If the proposal is adopted, the tourism sector will focus on promoting the four core values of the logo including time, commitment, mystery and charm and also four tourism types including cultural, marine and island, ecological and city tours.
According to tourism experts, Vietnam has large tourism development potential, based on its natural beauty and UNESCO recognized world heritage sites including Ha Long Bay, Phong Nha - Ke Bang National Park and Dong Van Stone Plateau, as well as its original cuisines and dishes.
During the 2011-2015 period, Vietnam recorded a 5.7 percent annual average foreign tourist increase, a 16.3 percent annual average domestic tourist increase and a 25 percent annual average tourism revenue increase, said Nguyen Anh Tuan, Director of the Institute for Tourism Development Research.
Recognizing the success in the 2011-2015 period, the Vietnam National Administration of Tourism suggested that the Ministry of Culture, Sports and Tourism continue to use the slogan and logo in the National Tourism Promotion Program until 2025, with a Vision towards 2030.
The Vietnam National Administration of Tourism claimed that the slogan was attractive, while the five-petal lotus logo represents for Vietnamese persified culture and friendly people. The colored lotus petals implies the variety of tourism products while the navy blue suggests marine and island tours, the green suggests eco-tours, orange suggests cultural and historical tours, purple suggests discovery and adventure tours and pink represents for the hospitality.
According to the Vietnam National Administration of Tourism, the Vietnam - Timeless Charm slogan and a five-petal lotus logo are well recognized. Guidance for the use of the slogan and logo has been posted online on the website www.vietnamtourism.gov.vn for reference.