Abbott brings gift of strength to Vietnam

19:00 | 30/05/2018 Companies

(VEN) - In Vietnam, one of the countries with the fastest aging population, the number of individuals aged 50 and above is projected to reach more than 30 million by 2030 - a third of the nation's populace. With more adults living longer than before, they are looking to lead active and healthy lifestyles as they get older. Muscle loss has been shown to be a key factor that can interfere with adults' quality of life due to lack of strength. Good nutrition is critical in maintaining muscle health and strength with age.

Healthy muscles are essential to maintaining our strength and the ability to do the everyday activities that make life meaningful and fulfilling. Most people are not aware that starting in their 40s, adults can naturally lose up to 8 percent of muscle every decade, and after 70, that rate almost doubles up to 15 per cent.

Many adults do not initially notice the signs of muscle loss, as they increase gradually as a person ages. Additionally, they may dismiss the signs of muscle loss as simply part of “getting older,” and not realize there are ways to prevent and reduce the loss. Muscle loss becomes further accelerated due to malnutrition, inactivity or illness, serious health issues can arise. Research has shown that 10% muscle loss may lead to impaired immunity and increased risk of infection while a 20% decrease can cause weakness, thinning of the skin, and decreased healing capabilities. By being aware of the signs of muscle loss, you can make sure you are taking steps to support your muscle health as you age - enabling you to lead an active and full life.

Abbott launched its new Ensure Gold formula with the nutritional ingredient HMB

Abbott's Low Yen Ling, Director of Research & Development at Abbott’s Nutrition Asia Pacific Centre commented, "The good news is, while aging is a natural process, muscle loss is preventable. It can be slowed down or reversed, with proper nutrition management. It is important that we nourish our muscles as we age, by getting the right amount of nutrients especially protein and vitamin D. However, in reality, majority of adults do not get the daily recommended nutrients required for a healthy and active life. This can have an impact on their strength and energy, or even how they recover if they've had an illness or injury."

''That is why Abbott has been focused on pioneering scientific research for over 15 years in the ingredient HMB that helps support muscle health. Ensure Gold is scientifically formulated with HMB as a complete, balanced nutrition supplement to improve strength as early as 8 weeks'', added Dr Low.

The new Ensure Gold is a complete and balanced nutrition supplement, scientifically formulated with HMB, triple protein blend, calcium, vitamin D and a total of 28 vitamins and minerals to help improve strength in as early as 8 weeks.

A unique nutritional ingredient in Ensure Gold is HMB, a metabolite of the essential amino acid leucine. HMB is naturally found in small amounts in some foods and in your body, and levels may decline with age5. HMB has been shown to support muscle health.

Mr. Douglas Kuo, General Manager of Abbott Vietnam

''Aging is inevitable and it causes the loss of strength. However, it is not necessarily associated with holding you back from doing everyday activities and the things you love. Maintaining your muscles now is important as they impact your overall health, wellbeing and quality of life. As the leader in adult nutrition, Ensure has been pioneering the science of strength, delivering relatable and tangible benefits not only to end users but also their caregivers and doctors. As part of our continued long-term commitment to helping build heathy aging communities in the country, Abbott is excited to bring the new Ensure Gold with HMB as a gift of everyday strength to adults in Vietnam, so they can carry on doing the things they love to do each day into their golden years", said Mr. Douglas Kuo, General Manager of Abbott Vietnam.

Minh Ky