A heady brew of coffee and culture

15:38 | 29/03/2017 Society

(VEN) - The 6th Buon Ma Thuot Coffee Festival and the Central Highlands Gong Culture Festival 2017 took place from March 8 to 13 in the city of Buon Ma Thuot, Dak Lak Province.  

The festival was designed to promote Vietnamese coffee brands, honor coffee growers and introduce coffee-related tours to Buon Ma Thuot as Vietnam’s biggest coffee production center.

It was also geared to promoting community awareness of preserving and promoting the cultures of the Central Highlands, especially the gong culture space, which views gongs as a privileged connection between men and the supernatural. The area’s gong culture was recognized by UNESCO as an Intangible Cultural Heritage of Humanity in 2005.

The festival was also an opportunity for Dak Lak and other Central Highlands provinces to promote trade, investment and tourism in order to contribute to the region’s socioeconomic development. It attracted a large number of visitors as well as representatives from many domestic and foreign enterprises.

Holding the two festivals together is meant to promote the link between trade, cultural and investment activities, thereby creating momentum for development of Dak Lak and the Central Highlands in general.

The festivals were broadcast live on Vietnam Television (VTV) and on local television and radio stations in the Central Highlands provinces.

A coffee exhibition and fair was held at the Biet Dien Museum in Buon Ma Thuot City, attracting more than 250 exhibitors with 700 booths.

Within the festival framework, the 2017 Investment Promotion Forum of Dak Lak Province took place on March 11 to evaluate the province’s investment attraction achievements and introduce investment attraction orientations for the 2016-2020 period.

At the forum, provincial leaders committed to providing assistance for investors and improving the regional investment climate. Forum participants introduced preferential policies for investors and lists of projects needing investment in the 2016-2020 period, and granted investment certificates to investors.

A roadshow, coffee farmer competitions, and elephant and canoe racing livened up the festival. Visitors to the coffee festival had a chance to enjoy coffee for free.

Themed “Identity in the Integrated World”, the Central Highlands Gong Culture Festival 2017 featured gong performances, simulation of ethnic rites, wood statue carving contests of ethnic minority groups in the Central Highlands, and a photo exhibition, among other activities.

The annual Buon Ma Thuot Coffee Festival in Dak Lak Province attracted a large number of visitors as well as representatives

from many domestic and foreign enterprises, contributing promoting and bringing the Vietnamese coffee industry to new


Viet Hung